OUR LEADERSHIP TEAM

Jane Melvin

Jane Melvin

guides the strategy and development of The Five Faces of Genius, a consulting and training model that helps clients maximize the creative talent and potential within their own organizations and use this firepower to drive positive results. A strategist, writer, coach, facilitator and idea maven, Jane loves to see what happens when people learn how to access their own potential, and catalyze what can happen to teams when a group of people get excited about discovering, inventing and bringing to life a great idea.  She believes it's never too early or too late to tap into your own creative genius, and works with students of all ages who want to learn more and live a more creative life.

For 15 years as founder and principal at Strategic Innovations Group, Inc., Jane has helped guide her clients to figure out who they are, what they do, and how to do it better. Her impressive client list includes a range of industries and organizations from Discovery Communications to The Big Ten Conference to Mediabrands to Feeding America, The Albertson Foundation, Discover Financial Services, UM, McCann Worldgroup, The Coca-Cola Company, Redbox, Disney and Darden Restaurants.

Prior to founding her own company and beginning her work with Firemark, Jane was SVP of strategic innovations for Olive Garden, the first international marketing leader at Starbucks Coffee International, vice president and regional account director for Leo Burnett where she worked on Pillsbury and McDonald's and a Public Affairs Fellow with the Coro Foundation.

Jane holds an MBA from the Yale University School of Management, a BA in Political Science from Trinity College in Hartford. CT., and is a proud graduate of the Phillips Exeter Academy. She is a fiercely passionate amateur ballroom dancer, she's seen Les Miserables 53 times, she loves ideas and new partnerships and she is proud to serve as a co-founder and co-chair of Dancing With Chicago Celebrities, a 501 (c) (3) that raises money to fight breast cancer. She serves on the boards of several private-equity backed enterprises and is Dean of the Cannes Lions International Festival of Creativity Media Academy.

Anna Rosas Baeten

Anna Rosas Baeten

guides the operations and certified facilitator program for Five Faces of Genius at Firemark, Inc. A scientist and dancer in her early years, Anna is fascinated by both the art and science of creativity and brings her unique perspective to the evolution of the Five Faces model and the development of the Certified Facilitator program.

Prior to joining Firemark, Anna has been the franchisee of two Arthur Murray studios. Anna started as a teacher and ultimately became a franchisee in 2007. In addition to teaching people to dance, she has run the operations of this complex business, grew from one studio to two, selected and trained staff and has been recognized with numerous awards from Arthur Murray.

Prior to becoming an Arthur Murray Franchisee, Anna was a laboratory chemist for a pharmaceutical company and assistant to the president of the Merchandise Mart in Chicago. Her experience in a wide variety of organizations and as a business owner give her a unique perspective on Firemark's commitment to helping people create and apply The Art of Solutions.

A scientist at heart, Anna is driven by measureable results and forward progress. She holds a BA from Western Michigan University with a dual major in Biomedical Sciences nd Professional & Applied Ethics with a minor in Chemistry. (She’s not kidding – she really did that stuff.) Anna has two children and a dog and is considering a new puppy. A voracious reader (and listener of audiobooks) she loves yoga, creating smoothies with lots of green stuff and understanding what motivates people to do better and be better. Every once in a while she knits a baby hat.